HiteJinro Kelly Sells 1 Million Boxes in 36 Days Since Launch... "Faster Than Terra"

Breaking the Shortest Domestic Record

HiteJinro announced on the 11th that its beer "Kelly," launched in early last month, has sold over 1 million boxes in just over a month.

The Reversal of Lager - Kelly Product
Photo by HiteJinro

As of the previous day, Kelly has sold a cumulative total of 1.04 million boxes. In terms of bottles, that amounts to 31.62 million bottles (based on 330ml). This is 3 days faster than Terra, which previously held the record for the fastest domestic beer brand to surpass 1 million boxes sold. A new record was achieved 36 days after its launch. The company explained, "This means approximately 10.2 bottles are sold every second."

HiteJinro increased the initial production volume for April and May by more than four times compared to the plan to match Kelly's rapid sales growth. Additionally, the company plans to focus on marketing activities for Kelly during the first half of the year to quickly raise brand awareness.

A HiteJinro representative stated, "With a two-track strategy involving Kelly and Terra, we aim to increase market share and reclaim the number one position in the domestic beer market."