KT Alpha Signs Business Agreement with Oasis Alpha and Hanseong Enterprise

Strengthening Live Commerce and Food Competitiveness

KT Alpha announced on the 3rd that it has signed a business agreement with Oasis Alpha and Hanseong Enterprise to promote live commerce and strengthen food competitiveness.

Hanseong Enterprise is a comprehensive food company with a 60-year tradition. It was the first domestic food company to obtain the Marine Stewardship Council (MSC) certification, one of the global third-party certification systems, and has launched various Kkami brand products using Alaska pollock.

Choi Yuseong, CEO of Oasis Alpha (from left), Jo Seongsu, CEO of KT Alpha, and Lim Junho, CEO of Hanseong Enterprise, are taking a commemorative photo after signing a business agreement.
[Photo by KT Alpha]

Oasis Alpha is a joint venture between KT Alpha and Oasis Market, and will jointly develop private brand (PB) products with Hanseong Enterprise. In addition, Hanseong Enterprise's flagship products will be introduced to customers through KT Alpha's mobile live broadcasts.

Cho Seong-su, CEO of KT Alpha, said, "Using the specialized infrastructure of the three companies?KT Alpha Shopping, Oasis Alpha, and Hanseong Enterprise?we will actively cooperate in commerce business comprehensively, including expanding online and offline partnership sales and distribution channels, securing competitiveness of our own products, and promotion and marketing."