"Truly Committed to Health" Actor Jeong Seong-il Selected as Model for Total Life Care Company 'Irom'

- Jeong Seong-il as Ha Do-young in 'The Glory', promoting Irom's new advertising campaign after 25 years in plant science
- Irom aligns with the nice image of newly launched 'Drinking Nutrition' product

Ilrom, a company that practices the value of neighborly love and leads a healthy food culture beyond just food, announced on the 28th that it has selected actor Jung Sung-il as its brand model and is launching a new advertising campaign for the health routine of Koreans.

According to Ilrom, the advertising campaign for the plant-based nutrition drink featuring actor Jung Sung-il depicts a traditional cart filled with various vegetables appearing in the city, symbolizing that the new product, "Drinking Nutrition," is a plant-based product that allows easy health care in daily life. In the campaign video, actor Jung Sung-il acts as an ambassador for plant-based nutrition, describing the plant-based nutrition drink "Drinking Nutrition" as "what you have been looking for."

The plant-based nutrition drink "Drinking Nutrition" is made solely from plant-based ingredients, including domestically produced Black 5-Grain powder and seven types of freeze-dried raw materials, using Ilrom's unique technology and know-how developed over 25 years of plant science research. It is a vegan beverage certified by the UK Vegan Society, including the raw ingredient components and experimental methods, and is expected to receive positive responses from consumers who prefer vegan products.

Ilrom preserves taste and nutrients by rapidly freezing at below minus 30 degrees Celsius using a freeze-drying method and then removing moisture at low temperatures. Based on a 190ml product, consuming two packs a day provides 16g of plant-based protein, along with calcium, zinc, and dietary fiber all contained in one pack, allowing convenient nutritional supplementation anytime and anywhere.

Ilrom has been recognized as a trusted company by consumers, winning the Brand Customer Loyalty Award hosted by the Korea Consumer Forum for three consecutive years in the raw food category and two consecutive years in the health juice category.

Kim Dong-won, CEO of Ilrom, stated, "The newly launched Drinking Nutrition is a product carefully crafted in terms of taste, ingredients, and nutrition," adding, "We hope it will expand into a product line that supports consumers' health routines."