Zigzag "Payment Amounts at Shopping Malls for People in Their 30s Triple Compared to 2 Years Ago"

KakaoStyle Operated Style Commerce Platform
Q1 Trend Analysis This Year
50% Increase Compared to Same Period Last Year and Upward Trend

Kakao Style's style commerce platform 'Zigzag' announced on the 27th that the payment amount of customers in their 30s on shopping malls increased by 50% compared to the same period last year, according to a survey on shopping mall usage trends by age group in the first quarter of this year. Compared to the same period in 2021, it increased more than threefold.

Zigzag, Analysis of Payment Trends in Shopping Malls for People in Their 30s [Data Provided by KakaoStyle]

The company analyzed that as the number of customers in their 30s who value styling that can express their own taste and personality increases, their use of shopping malls is also rapidly rising.

In particular, it was found that shopping mall usage among customers in their mid to late 30s increased. In the first quarter of this year, the payment amount of customers in their mid-30s (ages 34 to 36) increased by 56% compared to the same period last year, and surged by 232% compared to 2021. Customers in their late 30s (ages 37 to 39) also increased their payment amount by 48% compared to 2022 and by 227% compared to 2021.

The shopping mall with the highest payment amount among customers in their 30s was 'Slowand'. It was followed by 'Attrangs', 'Hotping', 'Benito', and 'LikeU' in order. In the first quarter, the payment amount of customers in their 30s at Slowand rose by 113% compared to the previous year, and Attrangs (371%), LikeU (102%), and Ganaesra (281%) also showed high growth rates.

A Kakao Style official said, "There is a general perception that people in their 30s wear department store or designer brands, but in reality, they also frequently visit shopping mall clothes that are trendy and reasonably priced," adding, "We will continue to secure various selections so that the expansion of age groups can be achieved together with brands and shopping malls, and we will advance personalized product recommendation technology that connects products perfectly matching individual tastes regardless of age group."