Hyundai Motor Company launched the 2023 Casper on the 27th and officially began sales. The 2023 Casper added a new trim focused on economy and introduced new exterior colors.
Hyundai introduced a new trim called 'The Essential Lite' emphasizing practicality for the Casper, operating a total of four trims. The price for this trim is 14.9 million KRW. The Essential Lite comes standard with convenience features that consider both the driver and passengers, including ▲driver's ventilated seat ▲front row heated seats ▲leather steering wheel (with heating) ▲push-button start and smart key ▲artificial leather seats.
As a result, the Casper's sales prices are set at 13.85 million KRW for the base Smart model, 14.9 million KRW for The Essential Lite, 16.9 million KRW for The Essential, and 18.7 million KRW for Inspiration, totaling four trims. The van model is priced at 13.75 million KRW for Smart and 14.8 million KRW for Smart Choice.
Additionally, a matte version of the most popular exterior color among existing Casper owners, 'Tomboy Khaki,' called 'Bijarim Khaki Matte,' has been newly added. The 2023 Casper offers a total of seven exterior colors.
For the van model, which previously had only a single trim, a higher trim called 'Smart Choice' has been newly added. Hyundai enhanced the product appeal by applying various safety and convenience features as standard on the Smart Choice, including ▲7-airbag system (including front row center side airbags) ▲driver's seat armrest ▲driver's ventilated seat ▲front row heated seats ▲leather steering wheel (with heating) ▲push-button start and smart key ▲artificial leather seats.
Moreover, the 'Smart Plus' package, which was previously only available on the base model, has been added to the van model to expand customer options. When selecting this package, features such as ▲push-button start and smart key ▲8-inch navigation system (including Bluelink, phone projection, Hyundai CarPay) ▲rearview monitor ▲6 speakers ▲full-auto air conditioning ▲micro air filter ▲rear wiper and washer are included.
Meanwhile, Hyundai is conducting various marketing activities to coincide with the launch of the 2023 Casper. Hyundai collaborated with the popular character IP (intellectual property) 'Kungya Restaurants' to release 'Casper x Yangpa Kungya' emoticons. An event is held where customers who find the hidden 'Yangpa Kungya' character on the Casper online quotation page receive emoticons. Additionally, tagging friends on the Casper x Yangpa Kungya collaboration event post on Hyundai's official Instagram channel enters participants into a draw to win limited edition car air fresheners for 100 people.
Furthermore, Hyundai will hold a special exhibition of the Casper at five Homeplus stores (Gangseo, Bucheon Sangdong, Wonju, Yuseong, Gimhae) for one month starting today, offering contract deposit waiver coupons to customers who sign contracts on the same day. The 'Honey Butter Almond Casper Edition,' a collaboration with the nut brand 'HBAF (Bap),' will also be sold nationwide at Homeplus stores.
A Hyundai Motor Company official said, "In a difficult economic environment of high interest rates, high prices, and high exchange rates, we launched the 2023 Casper for customers who prioritize practicality," adding, "By introducing an economical trim combining practical features, we will provide customers with the optimal choice."
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