Strengthening Competitiveness in the Household Goods Category
SSG.com announced on the 27th that it will open the ‘Codi Blossom Brand Hall,’ which gathers major brand products of Ssangyong C&B in one place.
The Blossom Brand Hall is a higher concept than the official brand hall, serving as a kind of online flagship store. The two companies plan to actively promote targeted marketing activities by operating a new product experience group every month.
Until the 3rd of next month, a brand hall opening commemorative event will be held. Popular daily necessities such as Bepis diapers and Onic sanitary pads will be offered with a 1+1 purchase benefit. Customers who purchase the Codi Blossom series will receive kitchen towels as a gift. A discount of 3,000 KRW will be provided for purchases of Ssangyong C&B products over 50,000 KRW, and a 5% discount coupon will be given to customers who like the brand hall.
There will also be an experience group event where customers can directly try the main products. Among customers who write their expectations for the three types of Bepis diapers on the event page, 100 will be selected by lottery and the corresponding products will be delivered.
An SSG.com official said, “We expect to upgrade product competitiveness one step further through the opening of Ssangyong C&B’s Blossom Brand Hall,” adding, “We will continue to strive to secure differentiated product lines.”
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