The Hyundai Seoul and Trade Branch Install 15m Giant Heundi
Various Heundi Contents Including Exhibition and Parade Prepared
Hyundai Department Store is launching a variety of unique content using its own character 'Heundi' in offline spaces to celebrate Family Month. The purpose is to remind people of the meaning of love among precious ones, which was forgotten due to COVID-19, by sharing joy and happiness face-to-face in daily life. Heundi is an original character first introduced in 2019 by Hyundai Department Store, inspired by a white puppy, to share the message of 'remembering moments of happiness' with customers.
Hyundai Department Store announced on the 27th that from May 28 to June 29, it will hold the 'Heundi Begins' themed event at 16 department stores nationwide including the Apgujeong Main Store and 7 outlet stores. During the event, under the concept of 'A Heartland Journey with Heundi,' various experiential contents will be offered at department stores and outlets.
The interior and exterior of the stores will be decorated with the playful expressions of the Heundi character and heart graphics. A 15-meter-tall giant Heundi and about 10 heart balloons floating in the air will be installed at Sounds Forest on the 5th floor of The Hyundai Seoul. The giant Heundi will be exhibited at The Hyundai Seoul for about a month and then move to the main entrance of the Trade Center Store on June 26 to welcome visitors.
At the Culture Hall of Hyundai Department Store Trade Center Store, an exhibition featuring about 60 illustrations and paintings by artists under the theme 'Moments of Happiness,' the core message Heundi wants to convey, will be held from May 28 to June 6. In addition, a pop-up store called 'Heundis,' showcasing more than 40 types of Heundi character goods such as dolls, mood lights, and eco bags, will be set up on the 5th floor of The Hyundai Seoul from May 4 to June 1.
Events such as the 'Heundi Heart Parade,' where visitors can see a march of Heundi and friends; 'Heart Arcade,' offering Heundi goods as prizes through simple games; and photo zones decorated with Heundi and heart graphics like 'Heundis Studio' and 'Heartful Melody' will be operated at each department store and outlet.
The company explained that this Family Month themed event is an opportunity to develop Heundi into a representative symbol of Hyundai Department Store. With the development of image- and video-centered social networking services (SNS), the company believes that fostering visual content that naturally evokes the brand is important for communication with customers. They also plan to increase the utilization of their original character to differentiate merchandise through exclusive items and diversify business by developing secondary content such as goods.
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