Korean Air is establishing a cooperative relationship with Netmarble F&C, a leading domestic game developer.
On the afternoon of the 25th, Korean Air and Netmarble F&C announced that they signed a memorandum of understanding (MOU) for building a strategic partnership at Korean Air headquarters in Gangseo-gu, Seoul, attended by key personnel including Jang Seong-hyun, Vice President of Marketing and IT at Korean Air, and Seo Woo-won, CEO of Netmarble F&C.
Netmarble F&C is not only a game developer with numerous hit titles but also operates various businesses such as blockchain-based platforms, digital humans, webtoons, and web novels.
Jang Sung-hyun, Vice President of Marketing and IT Division at Korean Air (right), and Seo Woo-won, CEO of Netmarble F&C, are posing for a commemorative photo. Photo by Korean Air
This MOU was established to create synergy based on the strengths of both companies, including Korean Air’s extensive global network and brand image, and Netmarble F&C’s advanced IT technologies such as digital humans, blockchain, and metaverse platforms.
The two companies plan to continue collaborating in various areas, including developing new content and building a new brand image through diverse marketing channels.
Korean Air intends to continue building a young and innovative brand image through collaboration in various fields, making the brand more approachable to customers while continuously providing new value.
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