Quro Holdings (CEO Jo Jung-ki), the official Korean partner of the 90-year-old global Italian coffee brand illycaff? S.p.A, announced on the 24th that it will participate as an official sponsor of tvN's new Wednesday-Thursday drama "Stealer: Seven Joseon Coins" (written by Shin Kyung-il, directed by Choi Jun-bae, planned by Studio Dragon, produced by Quro Holdings and Studio V Plus).
To commemorate this sponsorship, illycaff? will hold a comment event on its official mall until the drama ends. Participants can enter the event by guessing the nickname of the main character in the drama "Stealer: Seven Joseon Coins" and leaving a comment recommending an illy coffee that fits the nickname. Customers who participate in the event will be entered into a draw to win prizes including illycaff?’s most popular coffee machine Y3.3, signature stick coffee, and tasting vouchers.
tvN's new Wednesday-Thursday drama "Stealer: Seven Joseon Coins" is a caper comic action drama about a mysterious cultural heritage thief named Skunk and an unofficial cultural heritage recovery team called "Karma" who join forces to take on those beyond the reach of the law. Actor Joo Won, playing the dark hero Skunk who engages in illegal activities by stealing hidden cultural assets but carries out operations with professional scale, is expected to show yet another charm in this work.
Yoon Sang-jin, Marketing Director of Quro Holdings, the official Korean partner of Italy’s illycaff? S.p.A, said, “Through sponsoring this work, we plan to directly and indirectly promote the illycaff? brand and products to customers of various age groups watching the drama. We hope viewers will enjoy the exciting activities of the dark hero ‘Skunk’ and the cultural heritage recovery team ‘Karma’ together with illycaff?.”
The thrilling catharsis brought by Joo Won starring in tvN's new Wednesday-Thursday drama "Stealer: Seven Joseon Coins" will air every Wednesday and Thursday at 10:30 PM.
Meanwhile, illycaff?, founded in 1933 by Francesco Illy in Trieste, Italy, is a third-generation global coffee brand currently consumed in over 140 countries worldwide in cafes, restaurants, hotels, offices, and homes with more than 8 million cups served daily. In 2021, it became the first Italian brand to be certified as a B-Corp, the world’s highest authority for environmentally responsible companies, and has been recognized for 11 consecutive years as one of the “World’s Most Ethical Companies” by Ethisphere.
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