Saenghwal Maekju Introduces 'Angry Bird Crunch' with Enhanced Flavor and Crispiness

Life Beer announced on the 21st that it will launch a new flavor called 'Crunch' in the popular Angry Bird series.

Angry Bird Crunch by Saenghwal Maekju.
Photo by Saenghwal Maekju

The Crunch, which will be available from the 27th, uses Life Beer's special seasoning that completes a diverse flavor by adding savory corn umami along with onion, garlic, and black sesame. The addition of the Crunch seasoning to the signature spiciness of the best-selling snack 'Angry Bird' creates a perfect balance of spicy, sweet, and salty flavors, boasting an even crispier texture.

Before the official launch, Angry Bird Crunch underwent trial sales at 40 directly managed stores, incorporating consumer feedback to enhance its quality.

A Life Beer representative said, "We have worked hard for a long time to develop the Crunch seasoning to introduce the new charm of the consistently loved Angry Bird to consumers," adding, "The golden blend of Crunch seasoning, which contains various ingredients such as corn, onion, and black sesame, offers a perfect pairing with craft beer."