K-Beverage Pioneer Baek Jong-won Rolls Up Sleeves Again with 'Apple Beer' for Local Farm Cooperation

Launched Two Local Specialty Beers in Partnership with CU
'Appleer' with Yesan Apples
'Gamgyul Orem' Using Jeju Tangerines

CU announced on the 19th that it has partnered with Baek Jong-won, CEO of The Born Korea, to launch two types of beer using local specialties.

The newly released beers are 'Appleer,' made with Yesan apples, and 'Gamgyul Oreum,' containing Jeju tangerines.

Customers are looking at two types of beer, 'Applia' and 'Gamgyul Oreum,' released by CU using local specialties.
[Photo by BGF Retail]

Appleer is a creation conceived as an extension of Baek's 'Save Yesan Market Project.' It contains juice extracted from Yesan apples.

Gamgyul Oreum uses Jeju tangerine concentrate. The product name includes 'Oreum,' a characteristic feature of the Jeju region, highlighting local uniqueness.

CU explained that this product launch was planned based on the partnership with CEO Baek, which has continued since 2015, with the purpose of mutual growth with local farms.

A portion of the beer sales revenue will be donated to local farms.

Earlier, in February, CU introduced two types of the 'Strawberry Alddaldal Series' made with raw strawberries from Miryang.

A BGF Retail official said, "We will continue to expand our lineup of alcoholic beverages using excellent domestic raw materials and take the lead in regional coexistence."