JW Biotech (CEO Yang Jaewon) announced on the 18th that it will participate in the 'Korea Lab 2023 (International Research, Experiment, and Advanced Analysis Equipment Exhibition)'. Korea Lab is the largest trade exhibition for life sciences and research experiment analysis equipment in Korea, held for a total of 4 days from the 18th to the 21st at KINTEX Exhibition Hall 1 in Ilsan.
Through this Korea Lab, JW Biotech plans to widely promote the brand identity (BI) of 'Crabs Mall,' a specialized online shopping mall for scientific instruments that opened in March. The company intends to introduce a new online platform tailored to the era of high digital purchasing demand to customers. 'Crabs Mall' is a direct-operated shopping mall where researchers from schools, research institutes, medical institutions, and bio companies can easily purchase scientific equipment. In addition to purchasing scientific instruments, users can request experimental services such as antibodies, metabolites, and genomics, and it is expected to serve as a space for researchers to exchange information and communicate.
Additionally, the company will directly install and showcase over 40 products from 16 global brands, including basic laboratory products, environmental monitoring equipment, chromatography product lines, and bio equipment. The exhibition is specially designed as a customer experience event, allowing visitors to closely experience various devices and products and directly simulate the equipment, according to the company.
In particular, visitors can directly encounter various global products such as Thermo Scientific's Orion multi-parameter water quality meter widely used in water quality, environment, and pharmaceutical fields; Corning's cell culture and temperature control products, which form the foundation of laboratory research; Sorvall centrifuges; Miltenyi Biotec's fully automated flow cytometer; and Cytiva's bioimaging equipment. The company has planned focused promotion for customers in applied fields.
A JW Biotech representative said, "We have prepared a major opportunity to officially promote our online shopping mall at this Korea Lab," adding, "We will strengthen our online capabilities in the scientific equipment distribution business in line with current trends to cover rapidly changing market demands."
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