Kakao Entertainment and SM Entertainment announced on the 17th that they will open official communities for SM artists on HYBE's global fandom platform, Weverse.
SM will sequentially launch official communities for each of its affiliated artists on Weverse by the second half of this year. Through these communities, they plan to communicate with global fandoms and provide diverse services such as fan interaction and media content. They will also join the commerce platform Weverse Shop, where albums and official merchandise can be purchased, and the global official fan clubs will be operated through Weverse's membership services.
Through Weverse's comprehensive services?including diverse communication via official communities, a convenient purchasing environment through the commerce platform Weverse Shop, and membership services offering various additional and exclusive benefits for fan clubs?they plan to support a 360-degree convenient fandom life for both artists and fans.
In addition to the existing 1:1 private messenger fandom platform Bubble, SM is expected to further strengthen communication with fans worldwide by opening the official Weverse community.
SM Entertainment's official entry into Weverse is part of the business cooperation discussed in March among Kakao, Kakao Entertainment, SM, and HYBE.
Kakao stated, "Kakao, Kakao Entertainment, and SM Entertainment will combine each company's business competitiveness to create synergy that opens new possibilities for K-pop and K-entertainment, and will join forces to promote the continuous growth of K-culture and enhance its global status."
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