[Global Hit Item] Acostudio Space, Popular Casual Street Fashion

Achieved 5 Billion KRW in Sales Last Year
Bear Character Brand Signature
Monsta X Kihyun Selected as Model

"Acostudio Space is gaining great popularity among overseas fans in China, Taiwan, Japan, and other countries who enjoy K-pop."

On the 13th, Yoon Jung-won, head of brand strategy at Acostudio Space, said in an interview with Asia Economy, "Last year, our sales increased by 40% compared to the previous year, reaching 5 billion KRW," adding, "This year, we are seeking greater growth centered on the global market."

Aco Studio Space Bunny Bear Cardigan.
Photo by Cafe24

Acostudio Space, a unisex street fashion brand, features a bear character as its signature. Most of the steady-selling products actually have the bear character designed on them. Yoon emphasized, "Since launching the brand in 2019, we have focused on discovering items and keywords that would imprint our concept on customers," and added, "The warm and cute image of the bear character has driven the increase in brand awareness."

In May last year, Acostudio Space selected Kihyun, a member of the idol group Monsta X, as its representative model. Yoon said, "Acostudio Space’s branding aims to emit bright and positive energy," and evaluated, "After appointing Kihyun as the model, online shopping mall visits, orders, and brand interest from K-pop fans increased." In February, they opened a pop-up store at The Hyundai Seoul. To celebrate the Year of the Black Rabbit, they introduced a new rabbit character, Bunny Bear, and incorporated a story about going on an adventure into the collection. Yoon explained, "During the one-week event, sales reached 70 million KRW, and purchases were high not only among the main target groups of teenagers and people in their 20s but also customers aged 30 and above."

Acostudio Space plans to make a full-scale global expansion. The English and Japanese online shopping malls currently operated through the global e-commerce platform Cafe24 are showing growth, and they plan to expand their customer base starting from Asia. In addition to fashion, they will simultaneously expand their product range into lifestyle categories such as phone cases and cereal cups. Yoon stated, "As potential customers around the world are increasing their outdoor activities again, another growth opportunity has come for Korean fashion brands," and added, "By implementing a locally friendly entry strategy through collaborations with overseas brands, we will listen to customers’ voices across all channels including online shopping malls, social networking services (SNS), and offline stores."