Trench London, launched by James Holder, the founder of the UK street brand SuperDry with sales of 1 trillion won, is opening a pop-up store in collaboration with the platform company HBGA.
The Korean distributor of Trench London stated, “We judged that HBGA has the insight to recognize luxury brands and a deep understanding of the luxury apparel market.
Therefore, we decided to work together on this project.
We trust HBGA’s promotional and marketing capabilities, and if the response is significant, we plan to expand the street pop-up stores nationwide.”
Meanwhile, the Korean distributor of Trench London, which is located in luxury department stores such as Galleria Luxury Hall and AvenueL Luxury Hall, expects sales of around 200 billion won for 2023-2024.
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