39.2% Usage Among 120 Participants
Top Position for 8 Consecutive Years
Callaway Golf announced on the 10th that it has achieved the No. 1 driver usage rate for 8 consecutive years in a survey conducted among 120 players participating in the 2023 Korea Ladies Professional Golf Association (KLPGA) Tour domestic season opener, the Lotte Rent-a-Car Ladies Open.
Callaway KLPGA Opening Tournament Driver Usage Rate No.1 for 8 Consecutive Years [Photo by Callaway Golf Korea]
This survey was conducted by CNPS, the official record-keeping company for the domestic tour, targeting players at the Lotte Skyhill Jeju Country Club, where the KLPGA Tour season opener was held. The results showed that Callaway Golf's driver usage rate was 39.2%, ranking first with a significant gap compared to the second-place brand (23.3%).
Callaway Golf also ranked first in usage rates for fairway woods (41.0%), hybrids (36.0%), irons (36.7%), and Odyssey putters (43.3%). Notably, more than 80% (38 out of 47) of Callaway Golf driver users used the new Paradigm driver from the season opener. Hybrids, irons, and putters have maintained the No. 1 usage rate for 12 consecutive years.
A Callaway Golf Korea representative said, "We are very pleased to have set the great record of being No. 1 in driver usage for 8 consecutive years at the fiercely competitive KLPGA domestic season opener," and added, "We ask for your continued interest and support for Callaway’s latest Paradigm model and the performances of Team Callaway players throughout this year."
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