7-Eleven Launches Sanrio Characters Seven Cafe Seasonal Cup

First-Come, First-Served Event: Goods Giveaway for 6,000 Participants

Seven Eleven announced on the 10th that it will launch the ‘Seven Cafe Sanrio Characters Season Cup’ to welcome spring.

The Sanrio Characters Season Cup features designs of Sanrio characters Kuromi and My Melody. It can be used when purchasing popular Seven Cafe hot products.

Seven Cafe Sanrio Characters Season Cup. [Photo by Seven Eleven]

Seven Eleven is also holding a Sanrio Characters goods event. Customers who purchase two types of Seven Cafe iced lattes and collect 7 or more stamps on the Seven app will receive a Sanrio Characters picnic mat, limited to the first 1,000 customers. Customers who purchase any Seven Cafe products except the two iced lattes and collect 11 or more stamps on the Seven app will receive a Kuromi cold cup, limited to the first 5,000 customers.

A Seven Eleven representative said, “As the full spring weather approaches, we have launched the Sanrio Characters season limited cup that suits spring. We will continue to strive to provide various character products and new enjoyable experiences as a playground for the MZ generation (Millennials + Generation Z).”