Charmzone (CHARMZONE) has been honored with the ‘2023 Korea Prestige Brand Awards’ for three consecutive years in the mask, cosmetics, and home shopping categories.
Hosted by the Korea Economic Daily, the ‘2023 Korea Prestige Brand Awards’ selects luxury brands based on consumer evaluations using the KPB evaluation model (Korea Prestige Brand), which reflects criteria such as market share, brand image, repurchase intention, satisfaction, and preference.
In this award, Charmzone was recognized as a leading basic cosmetics brand with excellent sales of high-quality products containing patented ingredients developed at its own research institute since 1984. Especially, the ‘Charmzone Mask,’ which features Kai, the ‘Fashion Wannabe Icon,’ as its brand model and boasts a trendy and luxurious brand image, recorded sales of over 17 million units in just one month, drawing attention as a precedent for the ‘luxury mask’ success.
Additionally, ‘Charmincell Cream’ is a product from the luxury basic brand ‘Charmincell,’ available at Charmzone’s aesthetic skincare shop ‘Skin Town (CST).’ It contains the new patented ingredient ‘Tocovita-C’ (Patent No. 825082) and won the prestigious IR52 Jang Young-sil Award, Korea’s representative science and technology award, in 2014. The lifting-specialized brand ‘Top Class’ proved its credibility as a home shopping brand in the basic cosmetics category by ranking first in NS Home Shopping’s beauty and grooming hit product sales for three consecutive years from 2020 to 2022.
A Charmzone representative stated, “The honor of winning the luxury brand award for three consecutive years is significant as it recognizes Charmzone as a ‘luxury’ skin specialist company with high-quality products containing our unique technology and know-how developed over 39 years.” They added, “We will continue to do our best to introduce differentiated premium products unique to Charmzone.”
Meanwhile, Charmzone has appointed actress Shin Ye-eun, who gained attention through the Netflix original drama ‘The Glory,’ as its brand ambassador, showcasing a positive synergy between the cosmetics powerhouse Charmzone and the rising star Shin Ye-eun, appealing to all generations.
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