Recently, as the Seoul real estate market has entered a recovery phase, the rebound in Songpa-gu stands out prominently.
According to the Seoul Real Estate Information Plaza, apartment sales transactions in Seoul totaled 2,452 in February. This represents an increase of 1,034 transactions compared to January. It is the first time since May 2021 that apartment sales transactions have increased by more than 1,000 compared to the previous month, raising expectations for a market rebound.
Notably, among the 25 autonomous districts in Seoul, Songpa-gu recorded the highest number of apartment sales transactions, drawing attention. As of February, 251 apartment transactions took place in Songpa-gu, accounting for 10% of the total apartment sales transactions in Seoul. Additionally, Songpa-gu has been the district with the highest apartment sales transactions among the 25 districts in Seoul for three consecutive months since December last year.
The focus on Songpa-gu is driven by major development prospects.
In fact, large-scale development projects are underway in the Songpa-gu area, including the creation of the Jamsil Sports and MICE complex, the Songpa ICT Security Cluster, and the modernization of Garak Market. Furthermore, the cultural complex development project on the former Seongdong Prison site and the three-dimensional complex development of the Suseo train depot are also being promoted. In addition, with the construction of the Wirye-Sinsa Line, connecting Wirye New Town through Samseong Station to Sinsa Station, becoming visible, this area is expected to emerge as a new central axis representing the Gangnam area.
Regarding this, an industry insider stated, “Songpa-gu, which offers close access to major business districts, is also concentrated with large-scale development prospects representing the Gangnam area, making its future value even more promising. Investors aiming to secure future value believe now is the right time to purchase properties in Songpa-gu and are actively acquiring listings.”
The ‘Asti Cabin,’ located in a prime spot along Songpa-daero, is a prime example. This complex is supplied as officetels, which, despite being in a regulated area, offer relative advantages in tax benefits and provide full interest-free benefits on intermediate payments, maximizing leverage effects.
A sales representative for ‘Asti Cabin’ said, “‘Asti Cabin,’ which allows residents to enjoy significant development benefits nearby, is popular because it enables entry into Songpa-gu with a relatively small initial amount by utilizing intermediate payment loans. Moreover, as a high-end officetel offering differentiated concepts and services, it is attracting many inquiries from investors expecting premium value.”
Meanwhile, ‘Asti Cabin’ is located in Garak-dong, Songpa-gu, Seoul, and consists of 187 high-end officetel units ranging from 27 to 48 square meters in exclusive area, within a building spanning 8 basement floors to 18 above-ground floors. Despite the small unit sizes, some floor plans apply a 3Bay design to maximize natural lighting and ventilation, and glass materials are actively used for finishes to enhance openness. Additionally, features such as wardrobes that can be opened from both directions and hidden kitchens designed to conceal daily living when not in use highlight the maximization of space utilization and convenience, reflecting an aesthetic and specialized design approach.
Systematic housing management specialized for high-end residences will also be provided. ‘Asti Cabin’ will be managed and operated by Tower PMC, a housing management brand with expertise in managing ultra-luxury residences such as Tower Palace and Hannam The Hill. Through this, residents are expected to receive space management and concierge services previously available only in Korea’s representative high-end residences.
‘Asti Cabin’ operates a gallery, which can be visited by 100% advance reservation.
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