Uljin Snow Crab Wins 'National Brand Award' for 7 Consecutive Years

Uljin Daegae from Uljin-gun, Gyeongbuk, was honored with the award in the Agricultural, Fisheries, and Livestock Products Brand category for the seventh consecutive year at the 2023 National Brand Awards ceremony held on the 4th at Lotte Hotel in Sogong-dong, Seoul.

Uljin Snow Crab, Winner of the National Brand Award for 7 Consecutive Years.

The National Brand Awards, organized by the National Brand Awards Selection Committee, were established to further develop excellent brands in Korea's regional, cultural, and industrial sectors and strengthen their global competitiveness. Based on a consumer survey evaluating recognition, satisfaction, loyalty, and competitiveness, Uljin Daegae received the highest score in the Agricultural, Fisheries, and Livestock Products Brand category, proudly securing first place.

Uljin-gun is a region with a long history and rich natural environment, producing various marine products including Uljin Daegae. This award has once again provided an opportunity for the region’s marine products to be recognized and promoted domestically.

In particular, despite difficult circumstances, Uljin-gun has established an organic cooperative system with the Fisheries Cooperative, fishermen, and production and distribution organizations, continuously promoting the brand through online publicity and promotional events, earning the honor of winning for seven consecutive years.

Additionally, for the first time nationwide, coastal fishermen have voluntarily participated in self-managed fisheries, implementing measures such as catch volume restrictions, the TAC system (Total Allowable Catch: a system that sets an annual catch limit for individual species to manage resources by allowing fishing only within that limit), and the nation’s first pilot project to distribute biodegradable fishing nets to improve coastal fishing grounds’ environment. These efforts aim to protect Uljin Daegae resources and establish sustainable fisheries.

Son Byeong-bok, the county governor, said, “I sincerely thank everyone who loves Uljin Daegae and the marine products of Uljin-gun, which won the National Brand Award. We will do our best to nurture Uljin Daegae as Uljin’s representative brand and to continuously manage and promote its resources.”