Color Cosmetics Sales Soar
Lotte Department Store announced on the 2nd that it will open a "Beauty Salon" with color cosmetics brands on the 3rd and provide various makeup services.
The Beauty Salon is an offline makeup reservation service offering customized consulting and makeup services such as skin expression, lip & cheek, and eyebrow from 16 brands including MAC, Bobbi Brown, Make Up For Ever, NARS, Givenchy Beauty, Benefit, and Valentino Beauty, all free of charge.
A customer is receiving beauty services at the Make Up For Ever store in Lotte Department Store Main Branch. [Photo by Lotte Department Store]
The services are provided by makeup artists who have completed professional training for each brand, and the sessions last about 20 minutes depending on the brand and service offered. Previously, a pre-opening with three brands last month saw explosive popularity, with the first 1,000 reservations filling up within three days.
Reservations can be easily made through the Lotte Department Store application (app), and special benefits are offered exclusively to users. To commemorate the opening of the Beauty Salon, customers who use the makeup services will receive a welcome gift and a purchase gift, and those who spend over 150,000 KRW will be given a 10,000 KRW Lotte gift certificate.
According to Lotte Department Store, sales in the beauty product category increased by 20% compared to the previous year from the 17th to the 30th of last month. Sales of color cosmetics such as lip products and blushers showed an even greater increase of 40%.
A Lotte Department Store official said, “As the weather has rapidly warmed recently, the number of customers removing masks has greatly increased, leading us to significantly expand offline face-to-face services that we had not been able to provide before. We plan to offer more diverse services and benefits so that customers can fully enjoy a complete makeup experience for the first time in three years.”
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