Food tech company SIR.LOIN announced that it will hold a discount event for just two days, March 31 and April 1, offering its brand ‘LOIN by Sir.LOIN’ at an unprecedented special price to celebrate April Fools' Day on April 1.
‘LOIN by Sir.LOIN’ is a new brand from SIR.LOIN created to allow anyone to enjoy Korean beef (Hanwoo) without burden in their daily lives.
Available only for two days, March 31 and April 1, ‘LOIN by Sir.LOIN’ is a new brand from SIR.LOIN designed to let everyone easily consume Korean beef in everyday life. Based on SIR.LOIN’s unique Hanwoo distribution know-how, it features the entire supply of top-grade 1st grade cattle at bubble-free prices. The brand applies SIR.LOIN’s proprietary P.R.O. aging technology, the same as its premium line, allowing customers to savor deeply umami-aged Hanwoo.
During the event period, customers can purchase the LOIN line, which has shown high sales since its launch, including △LOIN Hanwoo Whole Brisket △LOIN Hanwoo Whole Shank △LOIN Sirloin Steak △LOIN Ribeye Steak △LOIN Chuck Eye Roll △LOIN Ribeye Roast, at discounts of up to 25%.
In addition, the Gourmet Festival Tasting Week promotion, featuring only the highest-grade cuts from 1++ grade Seol line, will run until April 3.
A SIR.LOIN representative said, "We launched the new aged Hanwoo brand ‘LOIN by Sir.LOIN’ and are conducting various discount events so that more customers can experience high-quality Hanwoo. This April Fools' special price event is prepared to offer Hanwoo at unbelievably reasonable prices to welcome spring, a season when physical strength can easily be depleted due to increased outdoor activities. We hope many will participate."
Details about the SIR.LOIN April Fools' Day More Soup Event and ‘LOIN by Sir.LOIN’ can be found on the official website.
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