OB Beer Opens 'Cass White X Beongaejangteo' Pop-up Exhibition

OB Beer’s wheat beer 'Cass White' announced on the 31st that it will hold a pop-up exhibition in collaboration with Bungaejangter. The 'Cass White X Bungaejangter' pop-up exhibition will be held from April 1 to 9 at the complex cultural space Y173 in Seongsu-dong, Seoul.

This exhibition is designed with the 'White Ocean' concept expressing the taste of Cass White, allowing consumers to directly and indirectly experience the product’s flavor and brand image through large-scale media art. Consumers can enjoy real-time viewing of fantastic media art depicting the smoothness and refreshing taste of Cass White as clouds and the ocean, with waves crashing on white sand. Additionally, on-site, 10 pairs of limited-edition sneakers popular among the MZ generation (Millennials + Generation Z) traded on Bungaejangter, such as the 'Jordan 1 X Dior' and 'Nike X Tiffany & Co.' series, are exhibited.

On the 7th, a special party featuring performances by artists Jiolpak and Kid Milli will be held at the pop-up exhibition from 7 PM. Cass’s official Instagram will hold an invitation ticket event, giving away tickets including one companion through a draw. A prize event will also be held through Bungaejangter, offering limited-edition sneakers as giveaways.