Prepared to Increase Interest in the Hometown Love Donation Program
Hapcheon-gun, Gyeongnam Province, produced a promotional video to raise awareness of the Hometown Love Donation Program, which has been in effect since January this year.
The promotional video begins with the phrase "Hometown Love Donation is Hapcheon," featuring (older brother) Kim Mingu, manager of the Livestock Division, and (younger sister) Lee Yeonjeong, officer of the Administration Division, who start by solving the problem "10=10+3." The older brother cleverly promotes the Hometown Love Donation Program by providing the answer to the problem, which can be found by watching the video.
After explaining the system, the scene shifts to Hapcheon Film Theme Park, where the Zumba performance team dressed in costumes from the movie Sunny and old-fashioned school uniforms, along with Kim Baeseong, Planning and Audit Officer, appear dancing to the song "Binggeul Binggeul," enhancing viewer engagement.
Hometown Love Donation is Hapcheon, Lee Yeonjeong, Administrative Officer on the left in the promotional video.
In particular, the video draws more attention by filming not only information about the Hometown Love Donation Program but also scenic spots such as Hapcheon Film Theme Park, the Blue House set, and the Hapcheon Meteorite Impact Crater.
Additionally, the Zumba performance team (Seunga Crew) participated in the promotional video shoot without receiving any appearance fees. By contributing their talents, they have made the video shine even more, serving as a role model.
Seunga Crew (SA CREW) is a Zumba performance team composed of women in their 30s to 40s who are united by their love of dance. They actively perform dance shows at county events such as the 2022 New Year's Eve Grand Bell Ringing Ceremony and donated 2 million won from their performance fees to Hapcheon-gun’s neighbor assistance fund in 2022.
Team leader Jang Seunga of Seunga Crew said, “We participated with one heart and one mind for the successful establishment of the Hometown Love Donation Program,” adding, “All our team members plan to act as promoters for the Hapcheon Hometown Love Donation Program and will take the lead in promoting it.”
County Governor Kim Yooncheol stated, “We will deliver the Hometown Love Donation Program more effectively through an engaging method using songs and choreography,” and added, “We hope many people will participate in the Hometown Love Donation Program.”
The promotional video for the Hometown Love Donation Program can be viewed on the official YouTube channel (Suryeohan Hapcheon TV). The channel also provides valuable information and county news through various videos, including Hapcheon tourism and live broadcasts of agricultural products.
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