W Concept enters Shinsegae Myeonsejeom... Expanding brand sales channels

W Concept will enter the Shinsegae Duty Free online mall on the 31st and operate a curated shop called the 'W Concept Hall.'

According to W Concept on the 30th, W Concept will simultaneously enter both the Korean and Chinese language malls targeting domestic customers and Chinese and Southeast Asian customers who are highly interested in K-fashion. W Concept plans to select and showcase 17 popular brands among both domestic and foreign customers, including Your Name Here, Grove, Daysdays, and Hashi. They also plan to continuously expand the entry of key duty-free categories such as accessories and swimwear brands.

W Concept, Shinsegae Duty Free Store Entry
Photo by W Concept

From the 31st until the 30th of next month, Shinsegae Duty Free online mall will celebrate W Concept's entry with a 10% discount on all brands and publish magazine content introducing designer brands. Customers who purchase three brands featured in the content will also receive additional discount benefits through reward points.

Additionally, in collaboration with Shinsegae Duty Free, content highlighting the excellence and product competitiveness of domestic designer brands, including the background of brand launches, will be presented to enhance brand awareness and propose fashion trends.

A W Concept representative said, "Following last year's entry into department stores, we have been preparing to enter duty-free shops to expand sales channels for our brands," adding, "We will continue to expand the brands entering duty-free shops and actively promote the excellence of K-fashion."