Mom's Touch, a native burger and chicken brand, announced on the 30th that it will launch two new burger menu items called ‘World Cyburger in Asia,’ capturing the exotic tastes and flavors of Asia, to celebrate ‘Cy Day’ on the 2nd of next month.
Cy Day is Mom's Touch's signature event held annually for Cyburger enthusiasts, the brand's representative chicken burger in Korea. To show appreciation for customer support, Mom's Touch releases new menu items every year to commemorate Cy Day. This year's Cy Day new menu features two items: ‘Tandoori Cyburger’ and ‘Mala Cyburger.’ Launched under the concept of ‘World Cyburger in Asia’ to align with global food trends, these burgers incorporate India’s and China’s representative sauces, Tandoori and Mala, respectively, to offer customers a unique Cyburger experience.
The ‘Tandoori Cyburger’ combines the Cyburger with Tandoori Masala sauce, which delivers authentic Indian chicken flavors, and smooth Gruy?re cheese sauce, allowing customers to enjoy an exotic yet harmonious taste. The ‘Mala Cyburger’ features the distinctive spicy and addictive flavor of Mala, favored by the MZ generation (Millennials + Generation Z), paired with a juicy whole chicken thigh Cy patty.
To celebrate Cy Day, a special customer event will be held. From the 31st of this month until the 30th of next month, customers who purchase the ‘World Cyburger in Asia’ new menu set will receive a 100% winning scratch coupon event with various prizes, including ▲travel vouchers with overseas flight tickets and hotel accommodations (for 10 people) ▲Cyburgers (for 1,000 people) ▲Here We Stay accommodation coupons, among others.
A Mom's Touch representative said, "This year's Cy Day will offer a special brand experience with unique new menu items that blend global flavors and events for Cyburger enthusiasts. Please look forward to the transformation of Cyburger, which continues to be loved for its outstanding product quality and cost-effectiveness amid fierce competition with global brands."
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
