LG Household & Health Care announced on the 30th that its brand Dr. Groot has launched a new hair product called 'Mildocare.'
Dr. Groot Mildocare is the first domestic functional hair loss product to prove the effect of improving hair density through in vitro testing. It was developed based on the insight that the cause of weak hair is hair porosity caused by aging and other factors. The formulation contains ultra-fine microproteins that can penetrate deep into the hair, filling hair density with just seven uses.
In particular, the highly concentrated treatment received the highest honor in the patent category, the 'Jiseok Award,' for its patented protein bonding technology. When shampoo and treatment are used together, it was proven that hair strength becomes firmer after only seven uses. Additionally, after just three weeks of use, it showed effects such as alleviation of hair loss symptoms, 3D volumizing improvements on the crown, bangs, sides, and back of the head, as well as styling lasting up to 100 hours.
An LG Household & Health Care official stated, "Through multiple consumer surveys, we found that customers experience the greatest stress when their styling or volume does not last after going out, making them feel shabby." He added, "We hope that by using Dr. Groot Mildocare, which provides a solution to fill hair density and strengthen hair, customers will enjoy the hair styles they desire and experience improved customer satisfaction."
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