- TableOrder Market Rapidly Expands Amid Labor Cost Reduction and Contactless Ordering Trends
- Total Media Marketing and Advertising Platform Archimedia Secures Advertisers Centered on TableOrder
Due to issues such as increased delivery app fees and the endemic phase, more consumers are visiting offline stores in person.
Amid this trend, TableOrder is gaining attention in the advertising industry as a new outdoor advertising medium. TableOrder is a ‘contactless ordering’ device that has rapidly become widespread in stores recently, gaining popularity for its labor cost-saving effects.
From the user’s perspective, it is advantageous to easily place orders, make payments, and call staff through a tablet PC installed on the table. Additionally, it eliminates the need to wait in line in front of expensive kiosks costing over 1 million KRW each.
TableOrder goes beyond serving as a simple digital menu for users; it is also utilized as an emerging digital advertising medium that broadcasts customized video ads while customers dine.
Unlike traditional outdoor advertisements, which are difficult to analyze for advertising effectiveness, TableOrder ads allow clear targeting of ‘consumers interested in gastronomy’ since the devices are installed in restaurants and similar venues. Furthermore, as a close-range media visual device with less than 30 cm distance between the dining customer and the device, it maximizes advertising concentration.
Industry insiders anticipate that TableOrder will advance advertising delivery methods by moving away from repetitive exposure of the same ads, utilizing various media resources and formats based on store space data and visitor demographics.
A representative from ‘Gongppu Market,’ a platform matching stores and advertisers, stated, “TableOrder digitalizes advertising efficiency to lower advertising costs and has evolved into a smarter new advertising medium compared to traditional outdoor ads. We aim to lead the commercialization of TableOrder devices as a new digital close-range outdoor advertising medium, starting with attracting advertisements for nationwide festivals and local specialties closely related to gastronomy.”
Meanwhile, Archi Seoul Co., Ltd. operates not only ‘Archi Media,’ which provides region-customized advertising delivery solutions through close-range digital signage, but also the store space utilization commerce platform ‘Gongppu Market.’
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