KakaoTalk 'Shopping Tab' Revamped with New Themed Tabs

Kakao's Commerce CIC announced on the 30th that it has revamped the fourth tab of KakaoTalk, the ‘Shopping Tab’.

The redesign focused on providing shopping services tailored to users' needs and enhancing shopping convenience. At the top of the screen, tabs for Home, Ranking, Live, Beauty, and Food have been arranged, allowing users to explore various products offered through KakaoTalk Gift?Shopping, Kakao Shopping Live, and Makers by category.

For users who carefully check discounts and benefits to enjoy rational consumption, the main ‘Home’ tab displays time-limited special deal products. It gathers KakaoTalk Shopping's ‘Tok Deal’ items sold at special prices for a set time, as well as KakaoTalk Gift products offering additional benefits.

The ‘Ranking’ tab shows popular products by time slot. Users can check the top 100 rankings by category such as fashion, beauty, food, and daily necessities. Popular categories on Kakao Shopping like ‘Beauty’ and ‘Food’ have separate tabs. In the future, various tabs suited to the season will be introduced to make it easier to browse and purchase desired products.

Based on the popularity of Kakao Shopping Live, a new ‘Live’ tab has also been added. It collects live broadcasts with special benefits such as discounts and gift giveaways, as well as real-time live streams. Additionally, live schedules are provided at the top of the screen so users can set reminders to avoid missing the live broadcasts they want to watch.

Shopping search has also been further advanced. When users enter the desired product, the shopping search service ‘Shopping How’ provides price comparisons and ratings?reviews by online sellers. It gathers products available for purchase through Shopping?Gift?Makers by search term and connects directly to the product purchase page, greatly enhancing shopping convenience.

Park Ji-young, head of Kakao Commerce Planning Team, said, "We revamped the ‘Shopping Tab’ so that users can easily check discount?benefit products, popular products, and seasonally tailored products within Kakao Shopping and purchase them conveniently." She added, "We hope users enjoy convenient and rational shopping with the renewed Shopping Tab."