Complete Renewal with Zero-Calorie Products
Lotte Chilsung Beverage announced on the 30th that it will fully revamp its hydration drink "Epro Bujokhalttae Aqua," launched in 2016, into a zero-calorie product.
This renewal reflects consumer needs who want to conveniently consume a beverage instead of water daily without calorie concerns, in line with the recent diversified lifestyles and health-conscious trends, and will be introduced as a zero-calorie product in a 500mL size.
In addition, it contains moisture from 15 kinds of fresh fruits and vegetables, as well as three minerals (magnesium, potassium, calcium). The front of the product package features blue water droplets that evoke hydration, the Aqua Zero naming, and images of colorful fruits and vegetables, designed to convey a refreshing and crisp taste.
The newly launched Epro Bujokhalttae Aqua Zero will be available nationwide at convenience stores and online starting early April, with plans to expand sales channels to large supermarkets later.
A Lotte Chilsung Beverage official said, "We renewed and launched Epro Bujokhalttae Aqua Zero, maximizing the advantages of zero calories to reflect consumer trends seeking calorie-free beverages instead of water in daily life," adding, "We will continue to introduce products that satisfy diverse consumer needs."
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