Rice and Stir-fried Kimchi for 1,500 Won... Emart24 Launches Wonderbap

Tonkatsu & Soup Set Meal Also Released

Emart24 announced on the 30th that it will sell ‘Wonderbap,’ consisting only of steamed rice and stir-fried kimchi.

The lunchbox contains about 10% less steamed rice than a regular lunchbox and 30g of stir-fried kimchi, priced at 1,500 won. This is much cheaper compared to buying instant rice (in the 2,000 won range) and stir-fried kimchi (1,500 won) separately from regular brands, which would cost 3,500 won.

Wonderbap was developed as a product while the lunchbox merchandiser (MD) and manufacturer exchanged ideas, inspired by the fact that many customers enjoy eating rice with ramen.

A customer is purchasing a lunchbox at Emart24.
Photo by Emart24

Emart24 is also launching a ‘Pork Cutlet & Soup Set’ lunchbox with an old-fashioned Western-style concept, consisting of pork cutlet and mushroom soup. This lunchbox features mushroom soup seasoned with pepper, reminiscent of Western-style restaurants, and pork cutlet. It is generously composed of meat spaghetti, stir-fried kimchi, rice, pickles, and danmuji (yellow pickled radish), priced at 4,900 won.

An Emart24 representative said, “As convenience store lunchboxes are gaining attention as cost-effective meals amid high inflation, we have expanded customer choices by introducing Wonderbap, which maximizes cost-effectiveness by offering rice and kimchi together for 1,500 won, and a Western-style lunchbox that evokes nostalgic flavors. We will continue to develop menus and quality to provide meals that customers can enjoy deliciously and affordably.”