Shinsegae Simon Opens Korea's First Lululemon Outlet Store

80-Pyeong Scale at Yeoju Premium Outlets

Shinsegae Simon announced on the 30th that it will open Korea's first 'Lululemon Outlet Store' at Yeoju Premium Outlets.

Lululemon is a global premium sportswear brand inspired by a healthy lifestyle, offering a variety of products suitable not only for yoga but also for sports and activities.

Interior view of the Lululemon Outlet Store at Yeoju Premium Outlets.
[Photo by Shinsegae Simon]

The Lululemon Outlet Store, spanning approximately 80 pyeong, will open on the High Street in the East Zone of Yeoju Premium Outlets. Customers can find reasonably priced products ranging from women's and men's yoga, running, training, golf, and tennis apparel to casual wear and design lines.

To celebrate the opening, a special event will be held until the 2nd of next month. Customers born in the Year of the Rabbit will receive a special shopper bag on a first-come, first-served basis, and customers purchasing Lululemon products will be given a limited edition room spray. Lucky draw tickets will be provided based on purchase amounts, with Lululemon accessories offered as prizes.

A Shinsegae Simon representative stated, “Through the Lululemon Outlet Store, introduced for the first time in Korea, we expect to strengthen the unique product competitiveness of Yeoju Premium Outlets while targeting the athleisure fashion demand. We plan to actively attract competitive brands preferred by customers in the future.”