'Pinkfong Baby Shark' Becomes Promotional Ambassador for 2030 Busan World Expo!

Issue 5: Appointment of 2030 Busan Expo Promotion Ambassadors, New 'Teaser Video' Released

Full trailer scheduled for April release, featuring 'Boogie'... Human Coexistence Project

Pinkfong Baby Shark and 'Boogie' sculptures and large photo

‘Pinkfong Baby Shark’ (hereinafter Baby Shark), a global intellectual property (IP) with popularity comparable to BTS that spans worldwide and across generations, has been appointed as the 5th promotional ambassador for the bid to host the 2030 Busan World Expo.

On the 29th, Busan City appointed the globally beloved character ‘Baby Shark’ as a promotional ambassador for the 2030 Busan World Expo bid.

‘Pinkfong Baby Shark,’ appointed as the promotional ambassador for the 2030 Busan World Expo bid, and Busan City's communication character ‘Boogi’.

This appointment marks the fifth promotional ambassador following ▲actor Lee Jung-jae, virtual human Rozy (ROZY) ▲singer BTS ▲soprano Sumi Jo.

Pinkfong Company’s ‘Baby Shark’ is a representative content intellectual property (IP) of South Korea.

Since its first release on YouTube in 2016 with the catchy chorus starting “Baby Shark doo doo doo doo doo doo~,” it has continuously received overwhelming love and support from fans worldwide.

As proof, the YouTube video of the ‘Pinkfong Baby Shark Exercise’ has recorded 12.5 billion views, far surpassing the global population of 8 billion, making it the unrivaled number one in all-time YouTube video views.

This ambassador appointment is a follow-up measure after the city and Pinkfong Company signed a business agreement in July last year to promote the ‘Baby Shark Hometown Busan Project.’

Through this agreement, the city and Pinkfong Company designated Busan as Baby Shark’s hometown and are jointly promoting projects including ▲storytelling development ▲city branding ▲tourism promotion marketing ▲tourism infrastructure development ▲and the bid for the 2030 Busan World Expo.

On the 29th, the city appointed ‘Baby Shark’ as the 5th promotional ambassador and simultaneously released a new ‘teaser video’ of Baby Shark, signaling the official start of its activities as the promotional ambassador for the 2030 Busan World Expo bid.

Pinkfong Baby Shark Family.

The ‘teaser video’ is a trailer designed to raise anticipation for the main video that will promote the 2030 Busan World Expo.

The main video will be released in April and will feature Baby Shark visiting Busan, saving friends endangered by the climate crisis, showcasing its activities within this worldview, and introducing Busan as the planned host city for the 2030 World Expo.

Notably, the video will include a surprise appearance by ‘Boogi,’ the Busan seagull widely loved as Busan City’s communication character, who will join forces with Baby Shark to help friends in danger.

Through this, the city expects to convey the ‘human coexistence project’ pursued by the 2030 World Expo?such as ‘responding to the climate crisis’ and ‘realizing a sustainable society in harmony with nature’?to children of future generations worldwide in an easy and enjoyable way.

All videos will be produced in English for global fans and posted on Pinkfong Company’s official YouTube channel.

Additionally, in collaboration with Pinkfong Company, the city has created large photo zones featuring various scenes of Busan and sculptures of ‘Baby Shark’ and ‘Boogi’ at the international departures hall of Gimhae Airport, ensuring that the charm of Busan as a prepared candidate city for the 2030 World Expo remains with visitors until the moment they leave.

Mayor Park Hyung-jun stated, “Currently, we are making thorough preparations for the onsite inspection by the Bureau International des Expositions (BIE) scheduled from April 2 to 7. The addition of global superstar Baby Shark as a promotional ambassador is expected to raise worldwide interest in Busan, widely spread the Korean people’s enthusiasm for the bid, and further strengthen global support for the hosting bid.”

He added, “We will sprint with full effort through the remaining stages, including the 4th competitive presentation in June and the final host city selection in November, to ensure the 2030 World Expo is hosted in Busan. I ask for continuous support and encouragement from all citizens so that South Korea’s Busan can be selected as the host city of the 2030 World Expo with one united heart.”