Metropolitan Area Coverage Expanded by 50% Compared to Previous Levels
LG Uplus announced on the 29th that it has signed a business partnership with the metropolitan cable broadcaster D'Live to activate advertising media sales and expand coverage.
Under the partnership, LG Uplus will broadcast D'Live advertisements through its integrated advertising operation platform, ‘U+AD’, starting in July. U+AD, established last year to lay the foundation for digital transformation (DX) in the advertising business, is a platform that integrates management of advertising products across various media such as TV and mobile, from subscription to operation and result reporting.
An LG Uplus employee is introducing the company's integrated advertising management platform, 'U+AD'.
LG Uplus will provide customized advertisements to a nationwide audience of 11.5 million households, including its existing 9.2 million households through its IPTV ‘U+tv’, its subsidiary LG HelloVision’s cable TV ‘HelloTV’, as well as D'Live TV subscribers.
In particular, through cooperation with D'Live, whose subscribers are concentrated in the Seoul and Gyeonggi areas, LG Uplus has expanded its advertising business coverage in the metropolitan area by an additional 50% compared to before, rising to the number one position among paid broadcasting platforms. As advertisements will be broadcast based on wide coverage in the metropolitan area, which is most preferred by advertisers, the competitiveness of both companies’ advertising products is expected to be further strengthened.
LG Uplus plans to advance its hyper-personalized targeting technology that provides precise customized video advertisements by analyzing customer interests based on its self-developed Data Management Platform (DMP) in the future.
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