Coca-Cola announced on the 29th that its juice beverage brand Minute Maid will launch a new product, 'Minute Maid Kuu,' which adds calcium to fruit juice.
Minute Maid Kuu will be released in two varieties: 'Kuu Orange' and 'Kuu Apple.' It comes in a compact 195ml small-sized package that fits comfortably in one hand, making it easy for anyone to enjoy. The product package especially attracts attention with the Kuu character featured at the top. First introduced in Korea in 2001, Kuu evokes nostalgia among the millennial generation in their 30s and 40s.
The product will be available in bundles of 24 starting April 1 through Coca-Cola's official app and other online channels, with pre-orders currently open until March 31.
A Coca-Cola representative said, "Starting with this new product launch, we plan to showcase various marketing activities that bring the joy of drinking with family and friends and evoke childhood nostalgia. We hope you refresh your mood with Kuu in your daily life."
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