KT Alpha Shopping Signs License Agreement with Golf Brand XXIO

Golf Wear Lineup Launch

KT Alpha Shopping announced on the 28th that it has signed an apparel license agreement with the premium golf brand XXIO and plans to launch the country's first golf wear lineup.

XXIO is a premium golf brand loved by professional golfers such as Inbee Park, who achieved the world's first Golden Career Grand Slam in golf history, and Ernie Els, who has won 73 professional tournaments in total.

Executive Director Jo Seong-su of KT Alpha (left) and Takuya Inabetsu, General Manager of the XXIO License Business, are taking a commemorative photo after signing the license agreement.
[Photo by KT Alpha]

XXIO golf wear will introduce a performance line based on high functionality and a SporLife line based on a sports lifestyle.

A KT Alpha official stated, "We will continue to introduce new brands and expand our brand business as a new growth engine to secure commerce competitiveness."