NS Home Shopping Launches Live Commerce 'Weekly Best Discount Show'

Every Wednesday at 11 AM
Additional Discounts and Rewards During Broadcast

NS Home Shopping announced on the 28th that its live commerce platform 'Enrabang' will launch 'Weekly Best Kkakkasho,' a special event offering popular products with exclusive benefits.

Held every Wednesday at 11 a.m. on Enrabang, Kkakkasho is a live commerce broadcast that selects the most popular seasonal fresh foods and household items, providing additional benefits through discounts and reward points during the show. It is explained that the format features a lively new shopping host who creates a cheerful atmosphere while cutting prices on popular products. During the pilot broadcast on the 22nd, the show introduced 'Seasonal Tongyeong Prepared Sea Squirt Meat,' attracting high interest with total viewers increasing by 96% compared to the same time slot.

Kkakkasho plans to alternate between food and household items every other week. On the 29th, it will feature household products that enhance quality of life through convenience, including 'Terrifarmer Pull-Out Kitchen Towels' and 'Terrifarmer Disposable Scrubbers.' The kitchen towels are free from four harmful substances: synthetic fragrances, artificial colors, optical brighteners, and formaldehyde. They are thick three-ply towels with strong durability and absorbency, and can be easily pulled out with one hand for convenient use. The scrubbers are multipurpose cleaning pads that help maintain cleanliness without harmful chemicals. They produce rich foam even with a small amount of detergent, boasting powerful cleaning performance.

During the Kkakkasho broadcast, all customers will receive an 11% discount, and an additional 5% reward points will be provided upon purchase verification.

NS Home Shopping plans to produce Kkakkasho not only as live broadcasts but also as short-form content to share on social networking service (SNS) channels and utilize on product sales pages. Through this, they aim to strengthen the online market competitiveness by shifting from image-centered product introductions to video-centered presentations.