Hanssem Mall Ranks No.1 in Google Play Store Category Just One Month After Launch

Hanssem Home Planner implements interiors exactly as designed with 3D modeling.

Hanssem, a comprehensive home interior specialist company, announced on the 27th that its online platform ‘Hanssem Mall’ has ranked first in the Real Estate & Home Interior category on the Google Play Store. Hanssem Mall is Hanssem’s home remodeling ‘one-stop platform’ launched on the 23rd of last month.

Hanssem Mall features functions such as ‘Find by Apartment,’ which provides more than 10,000 diverse home remodeling case examples; ‘Untact 3D Proposal,’ where users can receive detailed estimates created with Hanssem’s 3D design program ‘Home Planner’ through the platform, starting from simple quotes; and ‘Remodeling Manager,’ which records the construction process step-by-step to help transparently monitor the construction and handle after-service (AS).

Hanssem conducted a marketing campaign from mid-this month to promote the features and concept of Hanssem Mall. As a result, Hanssem Mall ranked first in the Real Estate & Home Interior category on the Google Play Store just one month after its launch, jumping 13 places compared to before the campaign. On the Apple App Store, its ranking in the Lifestyle category rose from 190th to 14th. After the campaign, new app downloads increased by 299% compared to the same period last month, and the rating rose by 21% to 4.7 points.

Additionally, the Monthly Active Users (MAU) who used the Hanssem Mall app at least once during the month increased by 96% compared to the previous month, and the order volume through the Hanssem Mall app grew about twofold. The number of users who viewed content such as ‘Find by Apartment’ increased by 78.9% during the same period. Notably, 70% of users downloaded Hanssem Mall directly through search without going through external links, indicating a high level of interest from ‘organic customers’ who visited Hanssem Mall with actual home remodeling intentions in mind.

Lee Eun-ji, Head of Hanssem DX Division, said, “By launching Hanssem Mall last month and actively conducting marketing activities related to home remodeling and home furnishing solutions for customers’ living environments, we believe we have gained strong support from customers. We will continue to introduce new services so that customers can enjoy a differentiated home remodeling and home furnishing purchasing experience on Hanssem Mall.”