21 Years and 15 Years Consecutively Each
Hankook Tire & Technology (hereinafter Hankook Tire) was selected as the No. 1 brand in the passenger car tire category for 21 consecutive years in the ‘2023 Korea Brand Power Index (K-BPI)’ survey conducted by the Korea Management Association Consulting (KMAC). Tire specialty store T’Station also secured the No. 1 position in the tire specialty store category for 15 consecutive years.
In the survey, which measured brand awareness and loyalty among more than 12,000 consumers nationwide, Hankook Tire ranked first in the passenger car tire category for 21 consecutive years. In particular, it received high scores in all brand awareness categories, including initial awareness, aided awareness, and unaided awareness. It also achieved high scores in most brand loyalty categories, such as brand image and purchase intention.
T’Station also maintained its status as the top domestic brand in the tire specialty store category for 15 consecutive years by earning the highest scores in both brand awareness and loyalty.
Meanwhile, the ‘Korea Brand Power’ survey, now in its 25th year, quantifies the competitiveness of industry-specific brands as evaluated directly by consumers. It is a representative brand evaluation system in Korea that reflects consumers’ trust levels in companies.
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