Innocean Wins 8 Awards Including Gold at 'Adfest 2023'

Hydrogen Cleaning Truck Campaign Receives 'Positive Reviews'

Innocean announced on the 27th that it won one gold, two silver, and five bronze awards at 'Adfest 2023,' the representative advertising festival of the Asia-Pacific region.

The 'Hydrogen Cleaning Truck' campaign by Hyundai Motor Group, planned and produced by Innocean, won the gold award in the Corporate Image & Social Responsibility category. The campaign, featuring the world's first hydrogen cleaning truck, authentically portrayed the process of improving the lives of neighbors, enhancing corporate image while exerting a positive social influence. The campaign also received one silver award in the Launch category of the same division and one bronze award in the Brand Experience category.

Hyundai Motor Group Hydrogen Cleaning Truck Campaign.
Photo by Innocean

Hanwha Group's 'Solar Beehive' campaign won one bronze award each in the Brand Experience, Design, and PR categories. The campaign developed the country's first carbon-reduction beehive, Solar Beehive, which supplies all power from eco-friendly solar energy, and effectively conveyed messages about the importance of preserving bee populations and responding to climate change.

Kim Jeong-ah, Vice President of Innocean, said, "We are pleased that campaigns combining technology and creativity have been highly recognized on the international stage," adding, "We will continue to carry out excellent campaigns with differentiated ideas that can contribute to society."