Abley Secures 50 Billion KRW Investment... "Profit Turnaround Imminent"

Style commerce company Ablely announced on the 23rd that it has secured stable operating funds through a new investment of 50 billion KRW.

Abley [Photo by Abley]

This investment was made by Pine Tree Asset Management, a major private equity fund (PEF) operator, participating with the largest single fund size, and was conducted in the form of venture loans. Venture loans are a strategic financing method where both the investment institution and the startup achieve a 'win-win' outcome. Startups can secure sufficient operating funds while minimizing equity dilution compared to issuing new shares, and investors can safely provide loans only to thoroughly verified and proven startups.

The cumulative investment amount raised by Ablely is 223 billion KRW, the largest scale in the female shopping industry. The business plan exceeded the target investment amount by satisfying both growth potential and profitability. Ablely analyzes that the growth was recognized in four factors: business growth potential, personalized recommendation technology, global market expansion potential, and management manpower.

Ablely CEO Kang Seok-hoon said, "Despite the investment winter where investment sentiment has shrunk across startups and the e-commerce industry, it is meaningful that Ablely’s unique business differentiation, growth value, and profitability were recognized," adding, "Having secured stable business funds, we will take sufficient time to successfully complete the trillion-won unicorn round in the future.”