LoidBam Hair announced on the 25th that it has strengthened its branding by presenting a differentiated brand image through artistic model casting targeting the Zalpa (Za) generation and the Jet (Z) generation.
The model casting was conducted through a public audition held by Avenir ARTtainment on the 14th. The audition saw active participation from digital native models aged in their teens to under 20s, among whom ‘Loyga Mar (19 years old)’ was selected as the LoidBam Hair model.
‘Loyga Mar’ is an innovative compound word created by CMO Mirae Choi’s creative naming, representing a futuristic brand image while embodying high artistry and profound meaning. Avenir ARTtainment regards it as one of the best examples of naming that combines creativity and artistry.
Through this, LoidBam Hair is expected to effectively convey a sophisticated and trendy image to consumers and perfectly embody the brand value.
Meanwhile, exclusive hair models can also enjoy various high-end welfare benefits, including support from professional hair artists, makeup artists, and road managers.
A representative of HueEM Company, the headquarters of LoidBam Hair, stated, “We are striving to select models that fit the identity of our subsidiaries 'HueEM Hair' and 'LoidBam Hair' through casting pure Newcomer models with artistic value, and through this, we are proving the successful benefits of brand image upscaling and futuristic branding strategies.”
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