Lotte Chilsung, the New Trend of Zero Carbonation 'Tams Zero'

Lotte Chilsung Beverage's 'Tams Zero' was launched as a zero-calorie drink to reduce concerns about sugar, aligning with the health-conscious consumer trend, unlike existing fruit-flavored carbonated beverages. Additionally, the carbonation volume was increased to enhance the sharp and refreshing sensation to suit the tastes of younger consumers.

The Tams Zero package is available in four types: 340mL PET bottle, 355mL can, 600mL PET bottle, and 1.5L PET bottle. Each flavor features a representative fruit image to make the product's characteristics easily recognizable at a glance. The PET bottle products are designed in a slim shape that fits comfortably in one hand, with curves and grooves added to improve grip. Currently, Tams Zero is sold in five flavors: orange, lemon, apple & kiwi, pineapple, and green grape & pomegranate.

Lotte Chilsung plans to emphasize the uniqueness of Tams Zero and reflect consumer demand for new flavors not previously available by launching a peach passion fruit flavor at the end of this month. The peach passion fruit flavor is characterized by the softness of peach combined with the luxurious sweetness of passion fruit.

A Lotte Chilsung Beverage representative said, "Tams Zero is a product that allows you to enjoy delicious fruit-flavored carbonated drinks lightly with zero calories," adding, "We plan to focus on promoting the product through various promotions such as product sampling and consumer events."