Papa John's Pizza Unveils 'IVE Box'... Boosting Brand Affinity↑

Korea Papa John's unveiled a pizza box featuring the image of its exclusive model IVE on the 23rd.

Papa John's Pizza's 'IVE Box'.
[Photo by Korea Papa John's]

Korea Papa John's selected the popular girl group IVE as its exclusive model in January this year to expand its customer base, marking the 20th anniversary of its entry into the Korean market. IVE is a next-generation representative girl group that won both the Rookie Award and the Grand Prize at the Golden Disc Awards in their debut year.

Papa John's plans to continue its growth by increasing brand affinity among the 10s and 20s generations through marketing activities featuring its exclusive model IVE.

A representative from Korea Papa John's said, "While the existing pizza box simply embodied Papa John's brand identity of making healthy and delicious pizza, the newly introduced IVE pizza box adds the vibrant and lovable charm of our exclusive model IVE to the brand image. Alongside marketing activities with our exclusive model, we will make relentless efforts to ensure that Papa John's continues to pursue only the highest quality products."