Sales 'Bul-ti' Across Various Channels
CJ OnStyle is achieving visible results through a one-platform strategy utilizing various channels such as TV home shopping and mobile live streaming.
The living program "Kang Joo-eun's Good Life" exclusively introduced the robot vacuum cleaner "Roborock S7" on the 7th of this month, selling out the entire stock within 26 minutes. The order amount reached 1.6 billion KRW, achieving more than eight times the target performance. This product first conducted a mobile live session through the content commerce "Btinaneun Saenghwal" in June last year, recording an order amount of 800 million KRW on the day. In December, a live commerce session was held on the YouTube channel "Geurigura," hosted by broadcaster Kim Gura and MC Gree, selling approximately 980 million KRW worth.
The living program 'Kang Joo-eun's Good Life' is selling robot vacuum cleaners. [Photo by CJ OnStyle]
On the 6th of this month, CJ OnStyle exclusively introduced the "Cushino Bed" through mobile live commerce with illoom, achieving an order amount of 850 million KRW. This is the highest order amount ever recorded in CJ OnStyle's mobile live commerce for a one-hour broadcast, comparable to nationwide TV home shopping sales. Pre-marketing activities were also conducted, including uploading entertainment-style digital content introducing the Cushino Bed on "Diggle," a YouTube channel operated by CJ ENM's entertainment division.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
