Sejong Telecom Vbrick "Real Estate Fractional Investment is for 3040, Not MZ"

Sejong Telecom (CEO Kim Hyung-jin, Yoo Ki-yoon) consortium, which manages the real estate indirect investment and profit distribution service 'BBRIC,' announced the results of a major customer analysis on the 22nd, marking one year since the service launch.

Analysis of members who joined BBRIC over the past year showed that males primarily used the service by gender, and the age group of 30s and 40s was the main user segment by age. Among all BBRIC members, males accounted for a high percentage of 72%. By age group, those in their 30s and 40s represented 34%, followed by those in their 50s at 23%. The 20s age group showed a relatively low figure at 12%.

Park Hyo-jin, Vice President and Head of Blockchain Business at Sejong Telecom, stated, “The interest of the MZ generation, who lead trends and actively use new products or services, has greatly contributed to the popularization and activation of the fractional investment market. However, BBRIC is Korea’s first STO service that mirrors blockchain distributed ledgers onto customer accounts, enabling rational real estate investment based on high trust. It is analyzed that this attracted participation from the 30s and 40s generation, who have a high understanding of finance and economics and are selective about investments.”

BBRIC obtained ISMS (Information Security Management System) certification last December. By acquiring ISMS, a nationally recognized certification that proves a company’s information protection measures and activities meet standards, it is evaluated that BBRIC has further enhanced stability and reliability in various aspects of information security, including system development and operation security and breach incident management. This year, based on even safer investor protection, BBRIC plans to introduce various products and customer participation events.

As the first step, BBRIC app will hold a fractional quiz event every Thursday. Until May 4, every Thursday from 10 a.m. to 3 p.m., quizzes related to BBRIC, real estate, and STO will be conducted, and correct respondents will receive prizes such as coffee or chicken coupons and LEGO assembly toys.

Detailed information about the event can be found through the BBRIC app and SNS channels.