Providing Price Changes and Discount Information
Price comparison service Danawa announced on the 22nd the launch of a personalized free "Price Subscription Service" that allows users to subscribe to price changes and discount information of products.
The Price Subscription Service enables users to check price changes and discount information in one place simply by registering their interested products, without the need to search each time. Subscribed products can be organized into multiple folders according to their use and purpose, and the service can be continuously used free of charge.
Danawa plans to further expand its business by acting as a sales growth facilitator for open markets and comprehensive malls, and by providing targeted advertising infrastructure to advertisers. To this end, it will proceed with phased updates aimed at building a hyper-personalized information management function that enhances purchasing convenience.
A Danawa representative said, "We will strengthen our competitiveness so that the Price Subscription Service can become a widely used essential platform for rational consumption in an era of high inflation," adding, "We will grow the service so that both subscribers and business partners can win-win, laying the foundation for the expansion of our advertising platform business."
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