InnoBiz Association Signs Business Agreement with Korea Industrial Technology Culture Foundation

Purpose of Strengthening Support for Member Company Promotion

The Inno-Biz Association and the Industrial Technology Culture Foundation are signing a business agreement and taking a commemorative photo.

On the afternoon of the 21st, the Innobiz Association announced that it signed a "Business Agreement for Supporting Association Member Companies and Strengthening Competitiveness" with the Korea Industrial Technology Culture Foundation at the association in Pangyo, Gyeonggi Province.

This Memorandum of Understanding (MOU) was signed to develop, discover, and disseminate excellent content such as technology innovation cases of Innobiz companies leading manufacturing innovation, based on various promotional channels including broadcasting and new media of both organizations.

The main areas of cooperation include ▲comprehensive collaboration using online and offline media and social networking services (SNS) for promoting association member companies ▲cooperation on selecting association member companies and providing information for supplying news content to the industrial broadcasting Channel i ▲promotion cooperation targeting member companies for paid content provision on Channel i ▲reporting and promotional cooperation for the association’s Innobiz Day and other events.

Following the signing of the business agreement, the association and the foundation plan to jointly produce broadcasting content focusing on introductions (CEO interviews) and technology innovation cases of Innobiz certified companies and members, supporting the enhancement of the external competitiveness of Innobiz companies.

Established in 2002, the association has comprehensively supported the discovery and nurturing of Innobiz companies as the managing institution of the Innobiz certification system. This year, it was selected as the Ministry of Industry’s technology evaluation agency for the first time among small and medium enterprise cooperative organizations, managing about 21,500 certified companies and 7,700 member companies.

Since 2001, the Industrial Technology Culture Foundation has fostered a friendly technology convergence culture that the public empathizes with and participates in by developing, distributing, and servicing cultural content in the fields of industrial technology and convergence related to everyday life and industry as a whole.

Im Byung-hoon, president of the Innobiz Association, stated, “In the rapidly changing demand-driven manufacturing market, corporate promotion using media is of utmost importance,” adding, “We will spare no effort to actively support the foundation’s efforts to create a friendly technology culture.”