Kyobo Bookstore is launching the ‘Playlist Room: A Space to Awaken My Mood’ promotion in collaboration with Kakao Entertainment’s music platform Melon to celebrate the new semester. The ‘Playlist Room’ features ▲music playlists recommended by authors that pair well with books ▲Melon language learning benefits ▲mini pouches.
First, under the theme ‘Playlist Room: Perfected by My Mood,’ leading Korean authors such as Seul-A Lee, Yaeun Jo, Seonran Cheon, and Jinyoung Choi reveal music playlists and books they recommend. Additionally, specific concepts were selected for each book, and Melon Power DJs curated songs that are great to listen to while reading.
The authors created playlists and book recommendations based on their representative works, including 'The Age of Fragility,' 'Tropical Night,' 'A Thousand Blues,' and 'Proof of the Sphere.' Moods that match the books, such as ‘when you want to have time alone’ and ‘when you want to gather strength for tomorrow,’ were also reflected in the selections.
Furthermore, the Power DJs selected themes and hashtags related to the books and created playlists for moments like ‘when you need a mood change’ and ‘when you want to escape from the repetitive daily routine’ and made them public.
As part of the ‘Playlist Room’ event, the first 5,000 participants will receive Melon language learning access. Kyobo Bookstore members will be offered free streaming of Melon language courses. Since Melon Language offers courses such as English conversation and TOEIC/TOEFL preparation, it is expected to support the learning of Kyobo Bookstore’s student members starting the new semester. Additionally, a mini pouch gift will be provided for book purchases made during the event period.
Lee Juho, MD of Kyobo Bookstore’s E-commerce Sales Team, who planned the event, expressed, “By presenting playlists that match their works, authors will provide readers with an opportunity to expand their experience beyond the boundaries of reading.”
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