Daesun Joojo and Dongseo University Collaborate on C1 Blue Advertisement... Industry-Academic Cooperation Draws Attention

An advertisement created through the collaboration of a local company in Busan and a regional university is gaining attention as a model case of 'industry-academia cooperation.'

Daesun Joojo announced on the 20th that it has been sequentially releasing four C1 Blue video advertisements, produced together with students from the Department of Advertising and Public Relations at Dongseo University, on Daesun Joojo's official SNS channels since the 24th of last month.

The Department of Advertising and Public Relations at Dongseo University, which participated in the production of the C1 Blue video ads, won the grand prize at the 20th Seoul Video Advertising Festival earlier this year. They also attracted attention by creating a crime prevention promotional video for the 2022 Police Agency’s ‘family impersonation voice phishing’ scam, which surpassed 1 million views.

Still cut from the Siwon Blue video advertisement.

Produced as a total of four videos titled Dream, Love, Passion, and Challenge, the students from Dongseo University’s Department of Advertising and Public Relations took a leading role in the entire process, from idea planning to location and actor casting, filming, and editing.

All four videos used the one-take filming technique to enhance thematic consistency and compositional stability. In particular, the message was crafted to reflect oneself in the C1 Blue, which was renewed and released after seven years, so that people can find a moment of recovery through memories amid a tough life.

Daesun Joojo CEO Jo Woo-hyun said, “We hope this advertisement will be recorded as a model case of industry-academia cooperation, based on the capabilities of local companies and universities working together.”

The 16.5-degree unsweetened soju C1 Blue was renewed and released on the 23rd of last month and is gaining word-of-mouth for its excellent taste and quality in major local commercial districts.